Companies all over the globe are building visions around sustainability, making pledges and hiring sustainability champions in order to reduce their carbon footprint. While it is promising to see key steps taken towards a more sustainable future, we know that authentic change cannot be made in the boardroom alone.
Real change happens when you create a culture of sustainability within the business itself, where individuals make micro-behavioural modifications that drive both an honest and tangible reduction in their carbon emissions.
Research shows that businesses who engage with staff and bring every employee on their sustainability journey end up achieving much better results.
Many organisations are now estimating and offsetting their carbon emissions in order to obtain a carbon zero certification. This process is often labour intensive, as obtaining the raw data and then transforming it into measurable information is not a simple task.
The results are often not well visualised, understood or benchmarked. Which makes it difficult to tell a story, report with accuracy and take your employees on the journey.
As sustainability is now a critical area of focus globally, many organisations face a huge challenge to effectively calculate, monitor, benchmark and reduce their emissions. Much of the data required for this, such as employee commute data, is currently collected via manual staff surveys which are time consuming, tedious and inaccurate.
Much of the data required for this, such as employee commute data, is currently collected via manual staff surveys which are time consuming, tedious and inaccurate.
Accessing these data sources in a more automated and intelligent way will allow organisations to better understand what factors can be influenced, benchmark against industry peers and deep-dive into their emission sources in order to fully understand the underlying drivers.
We see an opportunity to move on from a box ticking, certification-driven exercise towards a more data-driven approach that drives real behavioral change, which will mean the following:
Generate Zero is committed to helping businesses on this journey of transformational change. Find out more about our Footprint Platform here